Social Media Week 2019: Gulder Urges Young Nigerians To Own Their Journeys To Success

One of Nigeria’s most revered beer brands, Gulder has announced its sponsorship for the 2019 edition of the social media week. The week-long event which kicked off on Monday, 4th of February 2019 is an annual affair in which top personalities in the new media industry come together to share insights on various topics patterning to media and entertainment.

Gulder, which recently unveiled its new campaign of “Own Your Journey” is keen to inspire young adults on their journey to success via numerous means hence its decision to be part of Social Media Week 2019.

The “Own Your Journey” campaign is a strong statement from Gulder, as the brand seeks to urge Nigerians to not only be successful but to also revel in the path towards achieving their goals and aspirations. Gulder is now seeking to celebrate both the man who has achieved, as well as the man who is diligent on his journey to success.

With a plethora of young people using social media to carve a niche for themselves and become successful individuals, Gulder’s brand message is right on the nose, as it speaks to a myriad of budding creative individuals who are passionately owning their journeys to success through social media.

As part of its sponsorship of Social Media Week, Gulder hosted attendees to an opening night party, bringing on a DJ to provide the music and treating all in attendance to the refreshing taste of Gulder as well as other beverages on the Nigerian Breweries portfolio.

Speaking at the opening party, Portfolio manager, Mainstream Lager, Sarah Agha had this to say:

“We want young Nigerians to know that Gulder recognizes their hard work and effort. We see the passion in these young Nigerians whose aspiration and ambitions are beyond imagination. The rise of new media has offered individuals the platform to springboard them to their goals and dreams, and we are behind them all the way. We are here today to say we support you and we urge you all to own your journeys towards success.”

This riveting statement was echoed by one of the attendees (who chose to remain anonymous) at the Gulder booth who remarked on the initiative by Gulder saying:

Some of us have made a living out of social media, while a lot of us have made a life out of it. Thanks to Twitter, Instagram, and the likes, we’ve been able to dream bigger and these platforms have allowed us to inch even closer to our dreams. It’s the reason we are here today at Social Media Week and it’s impressive to see a beer brand here, spurring us on.”

Gulder will also be hosting its own panel on Thursday, 7th of February. Themed “Building And Owning Your Unique Journey in the Ever Evolving Age of Social Media and the Rise of Insta-celebrities”, the session will feature actor and media personality, Uti Nwachukwu, model and actor, Nonso Bassey, Media Personality, Oreka Godis and Brand Manager, Gulder, Kolawole Akintimehin.

Upon closing of the event on Friday, Gulder has promised to deliver a night to remember with a 5-star party slated to close the curtains on the 2019 edition of the social media week.

Gulder beer is renowned for being a staple or the young, bold and courageous Nigerian. Celebrating the daring and brave spirit of modern Nigerians, whilst cheering them on as they go on their quests towards success.