“Play Baba Ijebu” -Billionaire Adebutu Kessington’s Premier Lotto Canvasses As Lockdown Continues

Charles Oyelesi

Billionaire Kessington Adebutu is canvassing for continuous patronage of his lottery company, Premier Lotto as lockdown to prevent the spread of covid-19 persists.

Adebutu is making the call through sponsored campaigns by the lottery company that has his children as stakeholders.

The company is using its very popular street name “Baba Ijebu” to connect with the people in carrying out the campaign.

A sample of the campaign message on Facebook with the hashtags #playbabaIjebu #youplaywepay #stayhome reads

” Just Because you are stuck at home, it doesn’t mean you should lose…

Download our app and continue being victorious 

Stake from as little as N50 on our lotto and virtual games”

The link for a download of the Baba Ijebu app was provided in the campaign.

“This tells the story of the economic reality the company is facing, and it is certainly not blossoming at present” a source pointed out.