5 Things We Loved About The Lighting Of The Niger Bridge

The monumental illumination of the iconic Niger Bridge on August 1, 2020, leaves tales on the lips of Nigerians who witnessed history courtesy of life Lager Beer.

The beer brand once again proved it remains the biggest beer brand in the country with the symbolic lighting of the Niger Bridge.

Here are 5 significant things we learnt from the quintessential Life lighting ceremony of the Niger Bridge and why the spectators loved it.

Life Lager Sets The Pace Once Again – Life Lager Beer recently launched the brand new label virtually, (from Onitsha to E-world) a feat yet to be achieved by other competitors. Once again Life Lager has moved past the competition and now setting the standards for ranking with the symbolic lighting of the Niger Bridge a new feat achieved as the brand continues in its people-oriented projects showcasing the Igbo people to the rest of the world. To a typical Ndi Igbo, the lighting of the Niger Bridge by Life Lager was more like dedicating a bridge to a bridge builder.

Showcasing Heritage – The 55years old 1,400meters span of architectural mastery and finesse, strategically situated as the doorbell to the Igbo nation has over the years being a significant part of the rich heritage of the Igbo people of Nigeria. The Niger Bridge symbolizes the gateway to the heart of the Igbo nation. Whenever an easterner approaches the bridge, he is suddenly illuminated with the fact that he’s a stone’s throw away from home and no other brand would have performed the lighting of the road that leads you home better than the indigenous Life lager beer. To a typical Ndi Igbo, nothing compares to having your path home filled with light at every step.

Fostering Progress – The quintessential lighting of one of Nigeria’s most economically crucial bridge whose creation fostered trade in the region and has now become a symbol of the continual progress of the South Eastern region of the country. The 55 years old bridge still fosters economic growth and development across the entire region and the country in general. The same bridge, through which the first bottle of Life Lager was transported from the East to the rest of the country, is the same bridge that many south-easterners have travelled to better their fortunes. The bridge lighting is symbolic to letting love and light lead the way to progress.

Bright Future Ahead – Just like the sun rays directly above the Niger bridge in the newly launched Life lager label represents the bright future ahead, the epochal Lighting of the Niger Bridge and the reflection of lights across the face of the River Niger was also paradigmatic to the bright future ahead for the average Nigerian. With such aesthetic Lighting on the bridge, one could say we no longer have to get to the end of the tunnel before we see the light, even in the tunnel you can see the scintillating illuminations all around.

Rejuvenating Message of Hope – With the rays of sunlight comes the hope of harvest. The atmosphere on an iconic night was filled with the fresh breath of optimism and hope as the Life theme song echoed all through the night sending the message of hope to all who listened.

It’s been an exciting few months for Life Lager and it’s interesting to see what the brand will do next. For now, we have the beautiful Niger Bridge lights to feast our eyes and bask in.