Why Fidelity Bank Boss Nnamdi Okonkwo Went All Out To Get Charles Aigbe As Brand’s Image Handler In Shocking Switch From UBA

Thursday January 27 2017, the banking industry and related publics woke up to an unexpected switch.

Dandy and core professional, Charles Aigbe is now the Divisional Head, Brands and Communications at Fidelity Bank.

Before today Aigbe was United Bank for Africa and United Bank for Africa was Aigbe – image wise that is.

The definition of social and business etiquette was until the switch the Divisional Head, Marketing and Corporate Relations at United Bank for Africa.

Over the years he has proven self a crack professional and built a wide spread support base in and out of the media that has greatly helped to endear UBA to it’s publics.

His eyes for details and articulate execution of briefs is said to have transformed him golden boy of extraordinary man of commerce and known power behind the financial institution, Chairman Tony Elumelu.

Fidelity Bank in recent time has had it’s image in tatters.

The bank boss and the financial institution have hands filled with multiple issues that take away points from image and perception – as well as internal intrigues that threaten to unseat Managing Director Nnamdi Okonkwo.
The inside men tasked with ‘’handling things’’ appeared to be floundering a source claimed.

‘’a core professional with great clout in and out of the industry, media and all, especially unbiased and one the MD can really rely on to get the job done was needed and an all out efforts that targeted and secured the services of Aigbe was launched’’ a source provided insight.

Sources disclosed the belief is that Aigbe with his proven expertise would help calm the perception storm rocking Fidelity Bank.
And many are betting in favour of him getting the job done.

But in the face of it all, there is a silent whisper.