Meet Sponsors Who Powered Super Falcons To 10th WAFCON Title

As Nigeria’s Super Falcons surged to their historic 10th Women’s Africa Cup of Nations (WAFCON) title in Morocco, the spotlight shone not only on the players’ brilliance on the pitch but also on the network of committed local sponsors who stood behind the team on their journey to glory.

In a pulsating final on Saturday night at the Stade Olympique in Rabat, the Super Falcons scripted one of the most dramatic comebacks in the tournament’s history.

Two goals down against host nation Morocco, the Nigerian team roared back with grit, resilience and attacking flair to seal a thrilling 3-2 victory and etch their name yet again in African football folklore. The triumph not only showcased the players’ indomitable spirit but also underscored the critical role played by a cadre of sponsors who, away from the field, quietly powered the team’s preparations and momentum.

At the heart of this support was MTN Nigeria, a name long associated with Nigerian football. More than a corporate benefactor, MTN has proven to be a committed ally to the women’s game, backing the Falcons through years of campaigns, both triumphant and trying.

Their involvement has gone beyond visibility—ranging from player motivation efforts to strategic support that bolstered the team’s morale during critical moments. At various times, MTN has stepped forward to reward performances, provide logistical support, and reinforce belief in the team’s capacity to rise to the top.

Speaking on MTN Nigeria’s steadfast backing, Chief Commercial Officer Onyinye Ikenna-Emeka said, “Our investment is driven by our commitment to fostering youth development, just as our shared value initiative. By supporting, we not only contribute to the growth but also engage with the younger demographic in a meaningful way, as we believe we are good together.”

Also flying high with the team was ValueJet, the official airline partner of the Super Falcons. In a competition where precision timing and comfort in travel can mean the difference between recovery and fatigue, ValueJet’s role ensured seamless logistics for the squad.

This aviation firm has steadily grown into a reliable supporter of Nigerian sports, with the WAFCON campaign serving as yet another chapter in its deepening relationship with national teams.

Joining this circle of sponsors was Premium Trust Bank, a relatively new but impactful name in the Nigerian sponsorship space. With a corporate ethos anchored on empowerment and youth development, the bank’s alignment with the Super Falcons echoed a shared belief in resilience, excellence, and national pride.

Their involvement ahead of and during the tournament reflected an understanding of what it takes for elite athletes to succeed—not just on the field but behind the scenes.

Equally prominent was Chery Nigeria, the automobile brand that lent its support to the team’s preparations. While the company’s footprint in Nigerian football is still growing, its partnership with the Falcons marked a strategic move to champion national representation in global spaces.

The presence of Chery as a supporter signals increasing corporate recognition of the Falcons’ marketing value and inspirational force.

The Falcons’ now-iconic kits were again supplied by Nike, whose longstanding partnership with the Nigeria Football Federation (NFF) has elevated the aesthetic and branding of Nigeria’s national teams on the global stage. Since 2015, Nike has not only outfitted the Super Falcons but helped project their identity with bold, culturally resonant designs that have captured international attention.

Beyond individual sponsors, a constellation of corporate supporters under the NFF’s national partnership structure—such as Coca-Cola, Zenith Bank, Amstel Malta, and AITEO Group—provided additional layers of support.

While these relationships often span multiple national teams, their combined impact continues to shape the environment in which the Falcons operate.

Nigeria’s record-extending WAFCON win is a testament to athletic excellence, team spirit, and tactical nous. But behind the medals and celebrations lies the often-overlooked story of sponsorship and support—of brands that choose not just to place their logos on kits, but to stand with a team in pursuit of greatness.

As the Super Falcons lifted their tenth continental trophy under the Rabat night sky, it was also a symbolic victory for those who backed the dream with action, resources, and belief. From the first whistle to the final roar, their faith was rewarded—and their names are now etched alongside the champions they helped lift.