Wind Of Change At Guardian As Obaro & Toke Ibru Champion Increased Online Presence, More Profit With Pay TV & Movie Contents

There is a steadily gaining strength wind of change at Guardian, the newspaper house.

Sources claim the management is positioning the publication to have an increased online presence.

‘’and ultimately leverage on the brand name to delve into movie and television productions to be feature on it’s site..short clips’’ a source divulged.

The money would be in readers paying to pay to view societynowng.com learnt.
Digs revealed that the management has signed a contract with a content and online presence management firm to kick start this move.

And also entered signed agreements with television stations home and abroad for clips o be featured on it’s online platform to draw traffic.

‘’this would naturally give them access to many videos and provide different multiple contents that with expert management would create the right buzz to attract huge traffic’’ a source claimed.

Societynowng.com learnt some of the videos would later on be restricted to viewing by payment.

‘’This business model is big abroad and a lot of platforms are making huge money from it..they are just trying to replicate it ahead of it time in Nigeria’’ a source divulged.

According to another source ‘’some of the news houses abroad have so much leveraged on it that, they do short documentary and films and sell it to production houses for handsome profits’’

Digs by societynwng.com uncovered Obaor Ibru and Toke as two of the figures championing the wind of change at Guardian.

The arrangement that brought the two former shot callers at troubled airline Aero Contractors into the decision making echelon at the newspaper house remains sketchy.

But a source disclosed to societynowng.com ‘’they were very instrumental to signing the agreement with online presence management outfit…the deal was perfected in Abuja from what i heard’’

Societynowng.com learnt a window into this unfolding development at Guardian is visible with the new look Guardian website now parades.