Why Bimbo Ashiru Is Heavily Hit By Segun Awolowo’s Passing

Abimbola Ashiru, chairman of Odu’a Investment Company Limited, is grieving the loss of a man he often described not just as a friend, but as a brother. Segun Awolowo Jr., who carried a legendary name without arrogance, died on Thursday, November 20, 2025, at 62.

Across the country, his passing has stirred shock. But for Ashiru, insiders say the pain cuts deeper.

Both men shared a bond that many around them considered uncommon. Despite the wide network Awolowo built across tribes and sectors, those familiar with his inner circle often pointed to Ashiru as one of the closest persons to him.

Their relationship, described as long-running and steady, was defined by loyalty and an ease that made their friendship obvious to anyone who encountered them together.

“They were extremely close, always having each other’s back,” a source who knew their relationship said, adding “they were not friends, they were brothers. If you know Segun Awolowo, there is no way you won’t know Ashiru. That was how they rolled for years.”

Even when their professional paths kept them busy in recent times, they maintained the familiar bond that had shaped their friendship for decades. They called each other “Bims” and “Segee”, a reflection of the informality and warmth they shared.

Ashiru, who served two terms as Ogun commissioner for commerce and industry from 2011 to 2018, has remained an influential voice in the business community. As chairman of Odu’a Investment Company, he has been credited with driving reforms and was named Board Chairman of the Year at The Peak Performer Awards on November 18, 2025.

Awolowo, whose public service career included eight years as executive director of the Nigerian Export Promotion Council from 2013 to 2021, was serving as president of the National Trade Promotion Organisation. He was unanimously elected by ECOWAS member states in 2021, becoming a central figure in regional trade advocacy.

“Many people find Awolowo’s death shocking,” another source said. “But for Ashiru, with whom he shared a very strong bond, it has been particularly hard.”

For those who knew the duo, the loss marks more than the passing of a public figure. It marks the end of a brotherhood that ran quietly but deeply for years.