ICPC Chairman Explains Why Agency’s Ongoing Rebranding Goes Beyond Logo

The Independent Corrupt Practices and Other Related Offences Commission (ICPC) on Thursday continued its nationwide rebranding campaign with a South-East Zonal Staff Sensitisation Programme on Understanding Brand Architecture, Corporate Branding and the ICPC Brand held in Enugu, Enugu State.

The programme brought together officers from the Commission’s Anambra, Enugu and Imo State Offices to deepen their understanding of the ICPC brand, its identity, and its alignment with the Commission’s unique mandates.

Declaring the programme open, the Chairman of ICPC, Dr. Musa Adamu Aliyu, SAN, emphasized that the Commission’s ongoing rebranding initiative extends far beyond the introduction of a new logo.

According to him, the exercise is a comprehensive institutional transformation aimed at building a unified corporate identity that is globally relevant, enduring, and strategically positioned to strengthen the Commission’s reputation.

Dr. Aliyu explained that the rebranding encompasses the Commission’s corporate culture, institutional values, and the intentional development of a highly professional workforce committed to unity, integrity, and excellence in service delivery. He noted that ” every Officer must see himself as a proud ambassador of the ICPC brand and a loyal, dedicated citizen committed to advancing Nigeria’s collective aspirations.

“The ongoing rebranding is not just about the logo. It is about who we are, how we conduct ourselves, and the values we project in carrying out our mandate,” the Chairman stated.

The programme was attended by Honourable Members of the Commission, Justice Adamu Bello, Dr. Abdullahi Saidu Maikano, Dr. Grace Chinda, Mrs. Hanatu Muhammad and Hon. Yahaya Dauda, underscoring the Commission’s collective commitment to institutional renewal.

Speaking on behalf of the Honourable Members, Hon. Yahaya Dauda encouraged officers to remain focused, disciplined, and unwavering in their commitment to the Commission’s mandate. He urged them to continue giving their best in service to both the ICPC and the nation, reminding them that as the human face of the Commission, they play a critical role in shaping its public image and preserving its enduring legacy.

The sensitisation programme forms part of ICPC’s nationwide effort to strengthen institutional identity, foster a shared understanding of its corporate values, and equip officers to consistently project a professional, credible and citizen-focused image across all levels of the Commission.