How To Make Advertising Czar Biodun Shobanjo Extremely Happy

The legend of advertising Biodun Shobanjo is in search of something- or rather someone.

And the dapper who captured the imaginations of many as the Managing Director of Insight Communications and later Chairman of Troyka Holdings is still far from achieving his aim despite his vast network of influence.

SocietyNow.Ng learned that the former President of the Advertising Practitioners of Nigeria (AAPN) is earnestly looking to reconnect with somebody (family) from his past.

The Chief Executive Officer of famed television serious with strong lessons in entrepreneurial pursuits “The Apprentice Africa” is seeking a family that gave him one of the most fantastic childhood memories he holds on to.

According to information sourced by SocietyNow.Ng from the book of elegant language “DARE TO WIN…THE STORY OF SHOBANJO” by Dotun Adekanmbi – still on sale – this chapter of Shobanjo’s life transpired in the last quarter of 1952.

Joseph, the father of Shobanjo just got transferred by the Nigerian Railway where he works.

He was transferred from Zaria to Enugu within a year.

This is against the background that the elder Shobanjo was transferred from Jeba to Zaria in 1950.

Shobanjo who was born on December 24, 1944, was enrolled at the St Patrick Catholic School, Jeba in 1950.

He was re-enrolled at the St George Anglican School, Zaria in 1952, when his father was transferred there.

SocietyNow.Ng gleaned from the book on Shobanjo authored by Adekanmbi that concerned about the effect of his continuing transfers on the education of his son – Joseph decided to send him to Lagos to stay with his brother, Israel.

According to the details in “DARE TO WIN…THE STORY OF SHOBANJO”, the family friend that advertising czar stayed with pending the arrival of his uncle while his father and the rest of the family moved to Enugu to resume at his new station so cared for him that the memory of the treatment he was accorded remained indelible in his memory.

And after he became the redefinition of advertising in this part of the world, 78years old Shobanjo has been searching for the family to repay the good deed of old.

SocietyNow.Ng gathered the industry reference point has tried different means to reconnect with the family to no avail.

Though he has a scant period of family, it is believed that anybody that can help him out will make him extremely happy.