Society
This Is The Birth Name You Shouldn’t Call Advertising Legend, Biodun Shobanjo
close friends and associates hail him as “Biodun” or “Bibi”.
Like every other person, dapper and achiever beyond measures in the world of advertising – Biodun Shobanjo has his oddity.
The redefinition of advertising in Nigeria doesn’t like being addressed in full with his most prominent birth name.
“No one calls him his first name – Abiodun – in full” Dotun Adekanmbi revealed his very telling book on Shobanjo titled “THE WILL TO WIN…THE STORY OF BIODUN SHOBANJO”.
The book which is still very much on sale explains that the legend who stepped aside as the Chief Executive Officer of industry game-changer Insight Communications in December 2004 prefers the to be addressed as “Biodun
According to revelations sourced by SocietyNow.Ng in the very engaging read, the advertising Czar loves to identify himself “simply as Biodun Shobanjo…and it has been adopted by all, even if unconsciously.”
In providing context on how people of different cadres with varying degrees of rapport relate with the clinical mind, “THE WILL TO WIN…THE STORY OF BIODUN SHOBANJO’ further revealed that peers call him “Biodun Shobanjo” or “Shobanjo” while close friends and associates hail him as “Biodun” or “Bibi”.
For staff and junior colleagues, the terms of address are either “Shobby” or “Baba”.
