Final Year Student Wins In Loya Milk ‘It’s What’s Inside That Matters’ Promo

Computer Science final year student of Olabisi Onabanjo University, Ogun state, Mr. Abereoje Kabiru Sunday has emerged winner of a brand new Hyundai i10AT car in the Loya Milk, ‘It’s What’s Inside That Matters’ promo which was launched in February this year.

Mr Abereoje who was presented with the star prize at Promasidor’s office in Lagos, excitedly said “I feel so excited and happy. I never imagined that I will win because I do

not believe in things like this. But today I am so happy. I have been drinking Loya milk, in the last four years ever since i gained admission into school. I bought this particular milk where I found the winning coupon at Ikeja Shoprite. At first I didn’t believe I had won. I thought it
was a raffle draw but the coupon it had this number that you can either send an SMS to or call so I called the number on the coupon and got a confirmation that i have won. I was very happy that immediately I called all my friends in school that we now have a car to cruise with.”

In his address of welcome, Managing Director, Promasidor Nigeria, Chief Keith Richards said that Promasidor is very grateful to have everyone here to witness the first presentation of the 12 a brand new Hyundai i10AT cars to be won.

His words, “It is with great pleasure that I formally welcome you all to this auspicious event- presentation of a brand new car to one of our lucky consumers. On the 1st of February 2013, we unveiled the Loya “It’s What’s Inside That Matters” promo to our distinguished journalist and the general public. This for us in Promasidor, a unique way of rewarding our loyal consumers who have continue to support our Loya brand; which is today the fastest growing milk brand in the Nigeria dairy market space. Today, the presentation of brand new car to our lucky consumer is a simple demonstration of our unwavering commitment in Promasidor to keeping promises. We have a total of 12 cars on offer for the entire duration of this promo and all will be given out as more winners emerge. Several other lucky consumers who have redeemed their cash prizes in various branches of Zenith bank have called in to express their gratitude to Promasidor and to commend our scale of rewarding consumers.”

Speaking at the event, Commercial Director of Promasidor Nigeria, Mr Kachi Onubogu stated that over 300 people have redeemed their prizes at the various branches of Zenith Bank.

“ It’s great thing to be here today, it is a day we are going to touch the life of somebody who have supported us and have bought our Loya milk. In the past people have asked me, are people winning? what is going on?, how is it going?. My answer has always been that the promo has been successful. As at today, we have redeemed about 11.9million naira about 368 lucky winners. All of them saw different cash value but today is the first time we will be celebrating somebody who won a car. It’s a testimonial to what we stand for. Like I said at the launch, this promotion is about nourishing Nigerians so the win is by the side what’s important is that the business will constantly give consumer quality food product and Loya is the best milk brand Nigerians can get in the market. I am proud that we can reward our Loya consumers. Keep buying Loya and if you are lucky like Sunday, you will be a winner of one of the cars.”

Explaining the promo mechanics Onubogu said there will be no draws; all the prizes will be won instantly. “Our Lucky consumers have to look inside any Loya 400g or 900g promotional pack to find their coupon or sticker with a unique code. It could be an instant cash prize of N1,000; N2,000; N10,000; or N20,000 which can be redeemed at any branch of Zenith Bank nationwide . It could also be the star prize of a brand new car. We will be giving out three brand new cars (Hyundai i10AT) every month to lucky consumers redeemable here in our office.”

Mr Abereoje further commended the efforts of Promasidor saying that, “Promasidor is doing a great good this is one way you can appreciate your consumers for patronizing you so kudos to Promasidor for doing this. All I have to say to people out there is that it is not difficult at all just get yourself a 400gram or 900gram of Loya milk.”

Loya is a premium milk brand on the stable of Promasidor. Its brand promise is to deliver a consistent, premium quality milk powder that assists in keeping the family strong and healthy and it contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.
The high calcium milk was re-launched in October 2010.