‘Why We Are Focused On Social Media Presence’ FCMB Topshot, Mojekwu

…as bank demonstrates robust and active presence at smw 2015

Financial institution, First City Monument Bank has disclosed strategy behind increased presence on social media platforms.

Head of Communications and CSR, Mrs. Uchenna Mojekwu made this disclosure recently in the course Social Media Week 2015, as the bank demonstrates robust and active presence on scene.

Here is the full report.

First City Monument Bank (FCMB) Limited has continued to demonstrate its strength in the delivery of cutting-edge, prompt and cost effective solutions that meets the needs of its

FCMB

customers. This was displayed during the 2015 Social Media Week (SMW) Lagos Conference which took place from February 23 to 27, 2015, where the bank showcased its various e-banking products, apps and social media advancements.

The conference, which had FCMB as a sponsor, brought together thought leaders, innovators and business practitioners who interacted and offered insights, ideas, inspirations and trends that enabled participants leverage the benefits of social media to realise their respective individual and business aspirations.

During the 5 days conference, the bank exhibited its newly enhanced mobile banking channel, known as FCMBMobile. The product now has a better look and feel, user friendly and more secured features for customers to carry out payments and other transactions. Some of the transactions that can be performed on FCMBMobile include, funds transfer, checking of account balance, bills payment (e.g Dstv and Gotv subscriptions) and top up of air time on mobile phones, among others. Participants at the conference had an opportunity to download the FCMBMobile app and test firsthand how the product worked.

Commenting on the bank’s e-payment and other electronic channels, the Group Head, Cards and Electronic Banking Group, Mr. John Iwuajoku, said that, ‘’the added security benefit on FCMBMobile is to ensure that our customers use the channel with peace of mind’’. He assured that, ‘’we will continue to enhance the security and other capabilities of our e-banking channels be it in fixed locations or on-the-go. With FCMBMobile, our customers can now conduct their transactions from the comfort of their homes or offices without visiting any of our branches. We will continue to encourage our customers to use these convenient and self-service channels’’.

The 2015 Social Media Week equally allowed the bank to demonstrate its robust and active social media platforms, such as Facebook, Twitter, Instagram and LinkedIn. FCMB’s social media platform is used to connect, engage and interact with customers from all segments of the society. It is also an easy and innovative way to create opportunities, build relationships, gain awareness and communicate the bank’s products and services, while obtaining direct feedback from customers. This further shows the bank’s strong presence in the retail banking space and renewed focus on empowering youths.

According to FCMB’s Head of Communications and CSR, Mrs. Uchenna Mojekwu, ‘’social media is the way to go in the modern world and we are going with the times. We recognise that a comprehensive online presence is becoming increasingly crucial to the success of a business’’.

Mrs. Mojekwu explained that FCMB’s sponsorship of the SMW Lagos 2015 is part of the bank’s strategy to further reach out to the society and showcase its offerings, particularly to demonstrate how its various platforms and apps works. She added that, ‘’we believe in the power and impact of the social media; that is why we are focused on harnessing our strong presence and huge followership on Facebook, Twitter, Instagram and LinkedIn to positively influence people to gravitate towards our products and services, while creating awareness’’. According to her, this is part of the Bank’s contributions towards promoting financial literacy and inclusion among the populace, which will in turn boost socio-economic development in a sustainable manner.

FCMB has over the years introduced innovative products and services that have wide appeal among various classes of the society. An example is the FCMB e-savings account, which is an online based savings account. Among other features and benefits, the product enables prospective customers to complete their account opening process with the bank online without the need to fill out any physical form(s) or visit a branch.

Among the personalities that visited the FCMB stand at this year’s SMW were the former Minister of Education and the World Bank, Dr. Oby Ezekwesili and Chairman of Heir Holdings, Mr. Tony Elumelu.

First City Monument Bank (FCMB) is a member of FCMB Group Plc, which is one of the leading financial services institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed to a retail and commercial banking-led group, FCMB expects to continue to distinguish itself by delivering exceptional services, while enhancing the growth and achievement of personal and business aspirations of its customers.