Untold Story Of Bidemi Zakariyau’s “Explosion” As Fastest Rising Lady In PR

Charles Oyelesi

Bidemi Zakariyau is on everybody’s lips.

The boss at LSF|PR is surfing the wind of public acceptance like no other.

Checks by societynow.ng have revealed the secret behind the explosion of Zakariyau on the public space.

“She is telling her story, the right story and knows how to put herself together to get the kind of attention that would complement her business” societynow.ng learned.

Tenacious, bold and full of zeal Zakariyau in 2017 got the PR industry to stand on its feet for her when the Lagos NIPR decorated her with the LaPRIGA Rising PR Practitioner Award.

This was about five years in LSF/PR’s existence.

The professional body of Public Relations practitioners provided reasons for recognizing Bidemi,

“your selection was based on your boldness and courage to lead specialized public relations consultancy at a young age which is not only thriving but inspiring more young female practitioners to join the practice”.

Barely a year later, Zakariyau proved she is no fluke by winning the African Excellence Awards “Campaign Of The Year” with less than 4months of hitting the town with the darlingnigeria concept.

Zakarayau who was recognized as one of the leading female entrepreneurs in Nigeria under age 25 in 2015, and was awarded The Future Awards Africa Prize for media enterprise in 2016, was also recently identified as one of the 100 most influential women in Nigeria.

“She is extraordinarily focused and not easily distracted from her goals” a source disclosed to societynow.ng.

Information pieced together by societynow.ng revealed Zakariyau’s current rating as a “news maker” in business and fashion – thanks to her arresting dress sense – is not by accident.

“It’s the result of the consistent play and focus on the ball. And actualization of a set goal” societynow.ng gathered.

The reality societynow.ng learned is that Zakariyau is LSF/PR’s biggest client.

“She is gradually turning into a walking advertisement of what her agency can achieve for client” industry watchers insist.

Zakariyau, by the way, switched from being a lawyer to the boss at her corporate communications, consumer and lifestyle brands handling agency – LSF/PR.