Stop Calling Advertisers’ Phone Numbers To Beg – Radio Presenters Plead With Listeners

A business-hurting scenario is playing out across radio stations.

Advertisers complain that they are receiving calls from people begging for money and other forms of assistance instead of genuine customer inquiries.

As a result, presenters are making it a point of duty to plead with listeners to stop these alarming tactics that threaten revenue.

Checks revealed that pleas to listeners to stop soliciting from advertisers have become a regular refrain on the popular grassroots station Faaji FM, an arm of Daar Communications.

Dayo Amusan and Omolabake Ajose, who host the morning program on weekdays, have turned their warnings—echoed by others—into routine by highlighting the potential loss of revenue and its impact on operations if advertisers stop engaging with the station to avoid those calling their business lines to beg.

Further findings revealed that this anomaly is not limited to Faaji FM.

“It is a general issue, just that stations are adopting different approaches to tackle it. Not all of them have gone public like Faaji FM,” sources say.