Stunt Boats Capsize At Unveiling Of Heineken’s New Bottle, As NBL Put ‘Project’ On Hold Over Production Problem!

Lovers of larger beer and strong force in the market place, Heineken ought to be romancing something new at present- but for problems affecting the maker.

Nigerian Breweries Limited, producer of the pride of some alcoholic inclined, just repackaged the bottle of Heineken.

An official unveiling, that ordinarily should signal the introduction of the new offering into

the market place, was held on Friday, November 2 2012.

The venue was Federal Palace Hotel, Ahmadu Bello way, Victoria Island Ikoyi.- the event was staged by the water front.

Informants however revealed that, though the happenstance came to be, brand writers and other stake holders were pleaded with to ‘put the story under wraps’ till further notice,

The reason was that ‘so that the news and repackaged product will hit the streets, together’

Digs by societynowng.com revealed that, the putting off, of the re branded Heineken into the market is due to ‘production hitches’

‘The schedules are being delayed due to unexpected problems with those in charge’ an insider confided.

According to another source ‘the official unveiling had to go on, so as not to put resources on ground- regarding it- to waste’

Insiders revealed, the management are working hard to ensure whatever lapses was responsible to the disruption of the company’s plan is corrected- and the re branded Heineken hit the streets within a week.

Meanwhile sources divulged that, grave development that would have marred the whole exercise was recorded during the unveiling.

Two of the three stunts boats, earmarked to add glamour and drama to the exercise capsized – but no injury was sustained by the drivers in the midst of cries of apprehension by guests.

The stunt boats were supposed to ferry ‘a treasure chest’ bearing pictures of the New Heineken bottle and bottle proper.

The drivers of the capsized boats just perfected their play in the mission, when they suffered their fate.

The incidents happened separately.

‘We were all greatly alarmed when it happened, the drivers just went under with the boats narrowly missing their head. It was very obvious those where gimmicks gone wrong- but thankfully nobody was hurt’ a witness provided insight.

Amongst guests at the occasion were Tuface Idibia, Victor Ikpeba, Efe Omorege, Kally Ikpe, frank Edoho and wife and Yinka Davies.

‘Sorry for this late reply, its been a very busy day. No boat capsized. There is enough products and there is no production issues. Thanks for your interest’ was Nigeria Breweries’ spokesman- Edem Vindal response when contacted on the development.