MTN Creates Platform For Youths To Live It Up To 100 In Aba

Hundreds of young Aba residents gathered at Prime Time Event Centre, Osisioma, Aba, as MTN Nigeria brought The Gathering on 100 to the city, creating a platform that combined entrepreneurship, entertainment, skills development, gaming, fashion, and culture.

The event forms part of MTN’s commitment to young Nigerians by providing opportunities for them to showcase their talents and connect with tools that can help them thrive.

The Gathering On 100 transformed the venue into a vibrant hub of creativity attracting attendees from different backgrounds who engaged in a wide range of activities designed to celebrate youth expression and ambition.

From business and technology to entertainment and lifestyle, guests experienced a dynamic environment that reflected the diverse interests and talents of young Nigerians.

The event also featured the Pitchathon competition, where emerging startups showcased their business ideas to expert judges.

Reflecting on the event’s impact, the Regional Manager, Operations, Southern Region, MTN Nigeria, Ifeanyichukwu Odom, said “Aba has never lacked talent. What it often lacks is enough rooms for that talent to be seen. Today, we watched young people show up as founders, creators, artists, builders, gamers, and dreamers. The Gathering has helped in creating a space for all of it. MTN has played an integral role in providing the platform, the tools, and the connectivity and as we have seen today the youths did the rest. That’s what it means to Live It 100.”

Beyond entrepreneurship, attendees immersed themselves in a variety of experiences across multiple activity zones.

The Club 100 cinema experience, gaming competitions, beauty activations, live music performances, and interactive entertainment sessions created an atmosphere that encouraged connection, creativity, and self-expression.

Throughout the event, young people were able to engage with like-minded individuals, discover new interests, and explore opportunities that aligned with their personal and professional aspirations.

As activities drew to a close, the turnout and level of engagement underscored the appetite among young Nigerians for platforms that go beyond entertainment to create meaningful opportunities for growth and connection.

Through The Gathering on 100, MTN once again demonstrated its commitment to supporting youth culture, innovation, and entrepreneurship by creating spaces where young people can express themselves, build valuable networks, and confidently pursue their ambitions while living life to the fullest.