From One Lagos Fiesta To Rhythm Unplugged…Why Billionaires Femi Otedola, Aliko Dangote Always Take Time To Attend “These” Events

…a peep inside the “business of perception” attracting desired results

A lot of noise has been generated – and continue to be – over attendance of billionaires and friends, Aliko Dangote and Femi Otedola at events such as One Lagos Fiesta and Rhythm Unplugged.

Digs by societynowng.com revealed this response is actually the expected reaction of the money men.

‘’it is a strategy, they are tapping into the young people’s events to remain evergreen in their minds and naturally be part of emerging industries’’ a source pointed out.
Societynowng.com gathered it is all about brand positioning and visibility.

‘’It is about seeing them as part of the youths, a stakeholder in affairs of the youth….it is a subtle move and judging from the frenzy that continue to trail their attendance at such events, a very effectively one too’’ a keen watcher analysed.

Information available revealed the attendance is more about business than leisure for the leading business men.

‘’They are using leisure to do business..fine for the organisers, it is a plus that the big men attend the events but the gains are more tilted towards the billionaires, because it soars their brand values and sustains the talks of their successes as well as perpetuates perception as news makers with all the reports that decorate them

‘’And all for a good cause, it’s a win win for them’’ a brand analyst explained.

Societynowng.com gathered part of the gains of the strategy is that it also effectively paints them as a bridge between the young and the old with both the older and younger generations.

Checks by societynowng.com have it that behind the scene, more and more emerging young entrepreneurs are leaning towards ‘’doing’’ business with them.

And sources claim that is also a benefit of their positioning – against background of related factors.
‘’it is all about perception…without funds but proper perception, you can achieve greater things than someone with all the money in the world…and these are wealthy people, taking their background into consideration – Imagine what this kind of image they are cultivating can help them achieve ‘’ a source provided deeper insight.