Change Of Name Won’t Affect Our Operations –”Etisalat”

The company operating with the trade name Etisalat says change of name will not affect it’s operations and services available to customers.

The outfit, Emerging Markets Telecommunication Service Limited made this declaration in a statement issued by Ibrahim Dikko, Etisalat Nigeria vice-president of corporate affairs.

The EMTs insists it has an agreement to continue to use the brand name ‘’Etisalat’’ irrespective of the change in ownership structure within it’s company.

It says talks are on going to resolve deadline given by the Etisalat group to cease usage of the brand name in Nigeria.

The statement reads

“The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers.

“EMTS launched in Nigeria in 2008 with ‘0809ja’ to affirm the ‘Nigerianness’ of our origin and sphere of influence. In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our ‘Naijacentric identity’.

“This notion is strongly reflected in our core messages and depicted in major projects and initiatives which we have been known to support. All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth.”

Emphasising the importance of the Nigerian telco, EMTS said Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers who see a piece of the spirit and character of Nigeria in everything we do.

“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate.

“We thank our esteemed customers for their abiding faith in us.”