Y’ello Takes Over Lagos As MTN Staff Creates Awareness For Rhesus Incompatibility

On Friday, June 8, 2018, staff of MTN Nigeria took a walk from Ikoyi to Obalende and back to create awareness of Rhesus Gene incompatibility in pregnant women and its impact on infant and child mortality in Nigeria. The walk was part of its commitment to creating a brighter future under the annual employee volunteerism/CSR campaign tagged 21 Days of Y’ello Care.

Many Nigerians are unaware of what the ‘positive’ and ‘negative’ markers of their blood group means. The staff of the ICT Company took their time to enlighten the public and generate publicity for this silent killer.

At Obalende, the Y’ello walk turned into a dance fest as staff of the company showed off their shaku shaku to the glee of the crowd that gathered. As people poured in to watch, MTNers took the opportunity to spread the word on Rhesus and the effects of knowing one’s rhesus gene.

After the ‘danceathon’, participants of the walk headed back to the base, to end the walk that had taken almost three hours in the Lagos scorching sun.

It was a sight to see the streets covered in y’ello for a great cause. Then, it was an even better sight to see the faces of many passersby light up as they finally understood Rhesus incompatibility.