Untold Story: Meet The Woman Changing The Fortune Of Wema Bank Behind The Scene

A good brand with the proper strategy that showcases its goodness has limitless value.

And that is what is happening at Wema Bank.

The valuation of the financial institution with Ademola Adebise as Managing Director has soared, especially in this era in which the worth of a firm is grounded in the estimation of future value based on prevailing performances.

Multiple checks by societynow.ng established the fact that more than anything, particularly in today’s economy, Perception is Gold and that is what Wema Bank is growing – in abundance.

From the play on the traditional purple color of the bank that turns it to the ‘more vibrant, welcoming and modern look’ connecting with where the present and future are – the youths, to the launch of game changer that is the award winning biggest digital bank in this part of the world – Alat, onto introduction of products, that put Wema Bank kilometers ahead such as growth accelerator known as Hackaholics 2.0, aimed at helping startups scale and gain entrance into the market and the *945# love campaign in manner that is absolutely relatable.

Not forgetting the lingering 76th anniversary celebrations, the bank that started operations in 1945 as Agbonmagbe Bank Limited and became Wema Bank in 1969 (after a change in ownership) is flourishing in the goodness of enhanced fortunes on all frontiers.

And behind the rebirth that is making the stakeholders of the bank happy is Funmilayo Falola.

Falola, is the Head, Marketing, Corporate Communications and Investor Relations at Wema Bank.

In the course of digs to know how she came to be, Societynow.ng gathered Falola is as innovative as any other

Falola from Abeokuta, Ogun state is said to derive her muse from the love for books and pictures of nature – and watching television.

She is also said to draw huge strengths from making conscious efforts of knowing something about everything.

Added information has it that being a “very good storyteller’’ is also serving the game changer at Wema Bank who loves to liken herself to a Tiger – because of their smartness and tenaciousness of purpose – in good stead.

Away from work, the holder of a First Degree in Political Science and MBA in Business Administration (University of Lagos) is said to be big on fitness.

A daily run of between 30 minutes and 2 hours topped with a relish of black tea (no sugar and milk) is listed as routine for her societynow.ng learned.
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On the Job, Falola is said to strongly focus on the lessons from strategies that work, with empathy playing a major role, in coming up with the concepts changing the narratives at Wema Bank for the better.

Constantly learning and sharing knowledge, the corporate communications expert is said to adopt a hands-on approach that boosts confidence and loyalty among team members.

“She is not one to seek glory for the good job done by the team. She wants the job done, results seen, and on to the next one. This even when people give credit for her work to the likes of Chain Reaction (Brand Management Firm) working for the bank as part of Funmi’s larger plan” societynow.ng learned.

A very passionate advocate of women’s advancement, Falola is the brain behind “Poised & Positioned”, the pet project helping women to get the best out of life by balancing advancement and wholesale living.

Societynow.ng gathered that with recognized expertise in Account Management, Advertising, and Brand Management, Falola is known to be always eager to share knowledge on professional platforms here and there.

“She is a bridge-builder and that is really rubbing off on all she does, especially at Wema Bank” societynow.ng learned.