“Martin Was A Visionary Marketing Genius Who Loved His Brands, Their Users” – BHM & ID Africa Mourn MultiChoice Top Shot

The egg heads at leading agencies BHM and ID Africa are griewing.

The cause of their state of well-being has roots in the demise of MultiChoice top shot Martin Mabutho described as “a cherished client, friend and supporter of BHM and sister company, ID Africa” in an official statement over the development.

The joint statement issued by the two companies, mourning Mabutho, reads…

We’re sending our prayers and condolences to Martin Mabutho’s family and the entire MultiChoice Group.

Before his shocking death in the early hours of Tuesday, August 24, 2021, Martin was the Chief Customer Officer at MultiChoice Nigeria and a cherished client, friend and supporter of BHM and sister company, ID Africa.

Martin was a visionary marketing genius who loved his brands, their users, and all the ideas that bring excitement and action. It was an honour to have been able to work with, and learn from him.

Martin Mabutho joined MNET Africa as a Brand Manager in 2003 and led the Marketing and Sales effort for DStv Mobile in Sub-Saharan Africa before his appointment as MultiChoice Nigeria’s General Manager, Sales and Marketing in 2013.

In 2018 he was appointed Chief Customer Officer, responsible for driving the MultiChoice Nigeria customer group strategy covering customer value management, sales, marketing, customer experience and care.

His big personality, brilliance, warmth, enthusiasm, humour and positive energy which he brought to every room he entered will be sorely missed. And our prayers are with his family, colleagues, and friends.

We pray that his soul will Rest In Peace and that God in his infinite mercy will comfort and strengthen his family.

• Ayeni Adekunle, CEO, BHM