How Globacom’s Performance Shaped Telecoms Industry Growth In 2020

Recently released data by the National Bureau of Statistics (NBS), indicates that Nigerian telecommunications giant, Globacom, drove the telecommunications industry growth in the third quarter of 2020.

According to the data, the sector experienced significant growth in the third quarter of 2020. This was propelled by growth in data subscriptions which rose by 23 percent year on year representing 151,063,413 million subscribers as at September, 2020. The number as at same period in 2019 was 122,792,291.

A deeper dive into the data reveal that Globacom propelled the overall data subscription growth with about 33.2 percent increase in its internet subscription recorded between September, 2019, and September, 2020. MTN which came second had a growth percentage of 24.5 during the same period, while Airtel recorded 21.4% growth year on year.

The NBS report showed that the fourth operator, 9mobile, witnessed a decline during the period under review. The network suffered a 14% slide in its internet subscriber figures for the same period under review.

Globacom’s remarkable performance in the sector is believed to be a result of continuous upgrades being made on the network. Company sources say the network is continuing the extension of its fibre routes pan Nigeria at an accelerated pace so as to further improve broadband penetration and the range of Glo 4G+ data services to all parts of the country.

The telecoms service provider offers its subscribers attractive data packages with unmatched value. For example, 7GB goes for only N1500, while N10,000 gives the subscriber 50GB. It also has the Mega Data plans meant for Home Broadband users such as Small Office Home Office (SOHO) and SME customers as well as high end customers who have the need for higher data benefits with longer validity periods. Globacom equally has numerous social data plans which meet every customer’s social needs.