Here’s How DStv Pop Up Channels Are Shaking Things Up On Nigerian Television

Nigerian television lovers know that the struggle for new content will keep you glued, while channel surfing can sometimes be a challenge. Many times, TV lovers get too acquainted with the programs and channels they have available to them and need something new to shake things up a little. Granted is the fact that great content is expensive to acquire, it is however understandable that many entertainment platforms find it difficult to keep up with the plethora of content that is created and distributed almost daily. The show, they say, must still go on.

Hence the call for great programmes by the TV lover who will not relent in his quest. It would seem as though the gods of television at DStv have heard the cries of the people and have gone on to double down on their pop-up channels. The concept of a pop-up channel is one that has been dominated and given a face by DStv in the African market. The brand has been able to build a brilliant structure around the themes, timing and content that is being broadcast on their pop-up channels.

The magic of a great pop up channel lies in understanding the need for the channel, the appropriate time to go live with it, which content should be shown and when to call it a wrap. Each element in the equation is just as important as the other and is set to vary from audience to audience, genre to genre and theme to theme. Pop up channels have always been a fan favorite because apart from giving you more bang for your buck content wise, the programs on these channels are always fresh and high on demand. The great thing about the pop up channels is that they are masterfully curated by a team of TV experts for particular events and age groups.

From Ramadan to Comedy and Kiddies, no one is left out of the pop-up channel experience and this is truly good news as the holiday season is around the corner. For the parents who will have children home from school and the adults who will go on leave during this period, the bouquet of engaging and entertaining content is endless. The great thing about DStv’s pop up channels and why they have remained immensely popular is the mere fact that they are available across all bouquets. This way no one is left out of the pop party and everyone can be truly reached by the great exciting content.

M-Net Movies alone have been bringing a lot of pop up heat this year. February and March were filled with back to back pop ups filled with high energy blockbuster showings. With the return of Big Brother Naija on June 30 and the rest of the great content that DStv has lined up for the next couple of months, it’s sure to be a holiday like none other.