Former Guinness MD Seni Adetu Becomes Fidelity Bank Director

Information filtering in has it that disengaged managing director Guinness Nigeria, Seni Adetu has secured new appointment.

He has been named as an Independent Non-Executive Director by Fidelity Bank.
The recent development is expected to see the sacked by Guinness Nigeria Plc bring to the bank’s board, 30 years of Private Sector experience having worked at the highest levels with John Holt Plc, Coca-Cola International and Diageo/Guinness Plc in different countries within and outside Africa.

He was at various times Managing Director of Coca-Cola, English West Africa based in Ghana (2001); the first African Managing Director/Chief Executive Officer and Executive Vice Chairman of Guinness Ghana Plc (2006), Group Managing Director/Chief Executive Officer, Diageo East Africa based in Kenya (2009) and until December 2014, Managing Director/Chief Executive Officer of Guinness Nigeria Plc and Executive Chairman, Diageo Brands Nigeria.

Founder/Group CEO of First Primus W.A. Limited, an upscale Integrated Marketing Communications company, Adetu is a Leadership Coach and facilitates on the Chief Executive Program of the Lagos Business School. He is a Chemical Engineering graduate and an MBA holder (with specialization in Marketing), both from the University of Lagos. He is married with children.

Despite his arresting credentials, Adetu was disengaged by Guinnes Nigeria Plc over issues of company performance and dwindled earning.