“Do More To Support The Economy” – Happy Tinubu Urges Chairman Abdul Samad Rabiu As BUA Group Crashes Prices Of Food Commodities

President Bola Tinubu has urged BUA Group Chairman and Founder, Abdul Samad Rabiu, to do more in support of the Nigerian economy and its people, as the company slashes prices of key food commodities at a time when millions are grappling with high food costs—driven by currency instability, insecurity in farming regions, and global supply disruptions.

BUA Group has leveraged the economic reforms introduced by President Tinubu to ease the cost-of-living burden on everyday Nigerians.

“You will recall that His Excellency (President Tinubu) granted duty and tariff waivers last year on certain food items to be imported into the country. So, what we did was key into that policy. BUA was able to import quite a lot of wheat, maize, and rice, and the shipments started coming in. We started processing, and we crashed the prices of some of these commodities,” Chairman Abdul Samad disclosed.

Independent checks revealed that some of the affected commodities include staples such as flour, sugar, and pasta—products processed by BUA Group’s manufacturing subsidiaries.

Abdul Samad, who made the disclosure after his Thursday, May 15, 2025 meeting with President Tinubu, added that the President was “quite impressed” and “happy.”

Findings show that BUA’s pricing strategy has made essential food items more accessible and affordable to low-income earners and small-scale food vendors. The company’s lower pricing has prompted some competitors to follow suit.

“Mr. President was quite impressed, he was happy, and he commended what we are doing. He urged us to actually go and do more to support the economy and to support our country,” the BUA Chairman, who has consistently demonstrated a commitment to large-scale investments in critical sectors such as cement, sugar, and food processing—central to the government’s industrialization goals—further revealed.

With ongoing multi-billion-naira investments in cement plants, sugar refineries, and infrastructure development, Abdul Samad Rabiu is helping to create thousands of jobs, reduce import dependence, and drive inclusive growth across Nigeria through BUA Group.

Rabiu is also the founder of ASR Africa Initiative, the largest philanthropic gesture of its kind by an individual in Africa. The initiative provides sustainable, impact-based, and innovative solutions to developmental challenges across Africa, particularly Nigeria. One of its flagship programs is the Tertiary Education Grant Scheme (TEGS), which offers an annual N5.5 billion grant to twenty-two (22) universities. The philanthropy operates on an annual pledge of $100 million USD, with $50 million earmarked for Nigeria and $50 million for the rest of Africa.