All The Gains Of Phyno’s New Endorsement Deal With Life Lager For Nigerian Music

The announcement of the new partnership between Life Continental Lager Beer and Musician Phyno as the New Brand Ambassador for Life Continental is quite significant for a number of reasons.

Beyond the fact that the beer brand has gained dominance in the southeastern part of the country, while being a major supporter of Igbo music culture, the brand, through numerous activities over the years has offered a window to the lifestyle, beliefs and uniqueness of the Igbo people.
• Phyno will support Flavour to do bigger work for the Life brand
• Advancement of general Igbo tradition and culture
• Advancement of the Igbo HiLife sound
• Exposure for younger Igbo talents and upcoming artistes
• Decongestion of Lagos as the only place for major music events and activities
• Good payday for Phyno who has been so successful…(Phyno Fine no, Fada Fada).