Airtel Joins Hands With Top African Artistes To Boost Customers’ Data Experiences

Airtel Africa, a leading provider of telecommunicaons and mobile money services across 14 African countries, has partnered with three internaonally renowned African arstes, Fally Ipupa (Democrac Republic of Congo), Diamond Platnumz (Tanzania), and Simi (Nigeria) to engage customers on how to enhance their digital experience by making the most of their data bundles.

Through this collaboraon, Airtel Africa aims to enable customers to make informed decisions about their data usage habits.

The arsts have collaborated with Airtel Africa to create a special song to provide customers with praccal ps and tools that will help them to maximise their data for everyday use, from browsing the internet to streaming and accessing essenal apps.

The collaboraon is part of the ongoing #SmartaWithData campaign that promotes educaon on beer data usage and management. It aims to rally Airtel Africa’s customers to GET smarter data sengs, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience.

The edutainment campaign is currently acve on the Airtel network in seven African countries; Kenya, Nigeria, Uganda, Tanzania, the Democrac Republic of Congo (DRC), Zambia, and Malawi to its young customers aged 18-35 years.

Speaking about the campaign, Rohit Marwha, the Chief Markeng and Sales Ocer at Airtel Africa, stated: “Our goal with this campaign is to ensure that our customers get the most out of Airtel data bundles, thereby enhancing their online experience. In collaborang with these arsts, who our customers love and engage with on a daily basis, ensures that they are aware of these data hacks, and they can seamlessly adopt usage and management of their data through clear messages that resonate with them. At Airtel Africa, our priority is in creang exceponal customer experiences with our products and services. We hope that through this edutainment campaign, delivered through authenc internaonally acclaimed African arsts, our customers will be empowered and have rewarding online experiences, whether for business or leisure.”

The #SmartaWithData campaign by Airtel Africa oers ps to help customers make smarter use of their data, while also encouraging them to join in and share their own ps. Customers can access all data bundles easily via USSD, Airtel Lite or the MyAirtel App.