Entertainment
John Ugbe, CEO Of West Africa, Tells Why MultiChoice Is Backing NECLive 2025
has joined NECLive 2025 as an official sponsor
NECLive has announced that MultiChoice Nigeria, the leading entertainment company behind DStv, GOtv, Showmax and Africa Magic, has joined NECLive 2025 as an official sponsor.
The strategic partnership further strengthens NECLive’s reputation as the defining industry gathering where brilliant minds, bold visionaries and bright talents converge to power Africa through creative enterprise.
As a long-term supporter of NECLive, MultiChoice Nigeria’s participation brings significant value to the flagship conference scheduled for Friday, November 28, 2025, at Landmark Centre in Lagos.
The company’s extensive platform reach and commitment to showcasing authentic African stories aligns perfectly with the NECLive 2025 theme, Powering Africa Through Creative Enterprise.
John Ugbe, CEO of West Africa, MultiChoice, explained why the company is backing NECLive again this year. “MultiChoice is committed to fostering sustainable growth and enriching the lives of professionals in Africa’s creative and entertainment industries. We are delighted to participate in NECLive 2025 and anticipate strengthening our relationships with stakeholders across West Africa and the continent,” he said.
Ayeni Adekunle, Convener of NECLive, described the partnership as a powerful validation of the platform’s impact on the African entertainment ecosystem. “MultiChoice’s platforms have been instrumental in demonstrating the impact of creative enterprise on Africa’s economic transformation. This partnership creates an opportunity for conference participants to engage with industry leaders who are actively building the foundation for a sustainable industry,” he said.
The collaboration will expand networking opportunities and give participating creatives access to valuable industry insights from MultiChoice Nigeria’s leadership team. NECLive 2025 is expected to reach over 10 million viewers globally across multiple platforms including DStv and GOtv.
Organized by Netng, BHM, and ID Africa, with Huce Valeris as production partner, NECLive 2025 will be hosted by popular media personalities Tee A and Bolanle Olukanni. Since its inception in 2013, NECLive has grown into Africa’s premier creative and entertainment industry platform, facilitating conversations, sparking innovations, and driving transformations. The platform has engaged more than 100,000 participants, 500 industry leaders, and over 100 million viewers worldwide.
