Isi Atagamen Unveils Elysian Reverie’ Collection In Partnership With The Macallan

On Saturday, December 7, 2024, world-renowned whisky brand, The Macallan in partnership with Isi Atagamen hosted an exclusive gathering of fashion enthusiasts in an off-site fashion show, themed “Elysian Reverie: Dreams by the Water” to unveil the collection.

Set against the stunning backdrop of the Lagos Jetski Club, the event celebrated the intersection of fashion and artistry, enhanced by the sophisticated offerings of The Macallan premium whisky.

The event came alive with a captivating display of designs inspired by the tranquil beauty of water and the allure of dreams. Each piece the models wore reflected a unique blend of elegance and creativity, inviting attendees to immerse themselves in the collection’s enchanting narrative.

Isi Atagamen, the visionary behind the brand, shared her passion for the collection, emphasising the connection to her heritage and the natural world.

Her artistic vision was further highlighted during a live painting session, where she skillfully transformed a dress on stage, captivating the audience with her talent and dedication to her craft.

The evening was further elevated with the rich flavors of The Macallan premium whisky. Which provided a refined complement to the evening’s festivities. Senior Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi, expressed excitement about the collaboration, stating, “We are glad to collaborate with such a remarkable fashion brand. The ‘Elysian Reverie’ collection resonates with our commitment to excellence and craftsmanship, making this partnership a perfect fit.”

The success of the Isi Atagamen off-site fashion show marks a significant milestone for the brand, leaving guests inspired and eager for future collections. With the launch of “Elysian Reverie,” Isi Atagamen continues to push the boundaries of fashion, inviting everyone to dream and celebrate the beauty of life.