Society
Trace In The City, TomTom Take Campus Experience To Five Nigerian Universities
will kick off at University of Abuja on November 10th
Trace in the city in partnership with Tomtom is set to connect with students across five Nigerian campuses from November 13th to November 24th, with TomTom joining the tour to deliver entertainment-led experiences, interactive booth activities, and opportunities for attendees to win prizes.
The campus tour will kick off at University of Abuja on November 10th in Lagos, before moving to Yaba Tech in Lagos on November 13th. The excitement continues at the University of Ibadan (UI) on November 17th, the University of Calabar (UniCal) on November 20th, and the University of Uyo (UniUyo) on November 24th.
The collaboration is designed to bring music and entertainment closer to young audiences, creating opportunities for students to participate in live experiences within their campus communities. Across the five locations, students can look forward to music performances, stage entertainment, and activities designed to encourage participation and interaction.
TomTom will complement the experience with a dedicated booth featuring campaign activities and opportunities for attendees to win exciting prizes. The activation is expected to provide students with another point of engagement beyond the main stage, allowing them to participate in the brand experience throughout the tour.
The campaign also introduces the TomTom MVP announcements across participating campuses. Students are encouraged to follow campaign updates for announcements relating to their respective institutions as the tour progresses. Registration opens opportunities to win prizes, students and other attendees can register ahead of the activation through this link: Head over to breathewithtomtom.com/trace
Registered participants will stand a chance to win prizes at the TomTom booth, with further details available through the campaign’s official communication channels.
With activities spanning five campuses, the tour will provide multiple opportunities for students to engage with Trace in the City and TomTom through music, entertainment, and interactive experiences. Students are encouraged to register before attending and follow @tomtomsweets_ng for more updates across each campus.
